Here is the great potential of customer journeys

[khatunhumaira]

And generally this path ends with the purchase phase. In fact, it is a real journey that the customer undertakes unconsciously. The first step of this journey is precisely his declaration of a need, a necessity. From here, walking walking, the consumer will come into contact with various touchpoints, that is, the points of contact between him and the company. These can be online or offline, such as a website or store, an advertisement or word of mouth from a friend. Let's think of a concrete example: we have been invited to the birthday party of a 6-year-old girl (we express a need: we have to buy her a present!).


The first step is to get informed, perhaps by asking parents or girls of the same age, to understand what she might be happy to receive (offline touchpoint). Or we search the internet for the classic "6 year old iceland whatsapp number data girl gift" (online touchpoint). Obviously the touchpoints that we will encounter on our path will be many, infinite, especially if we focus on the world of the web. Every company in their marketing strategies takes into account the use of touchpoints. They have the possibility of impressing on the consumer's mind that that particular company can definitely solve his problem.


The possibility of accompanying the customer in his decision-making process, up to, obviously, the purchasing phase. Often we lose sight of the importance of how each stage of the customer journey must be integrated with the right content. What is the Customer Journey? Today, we decided to go into the specifics of the topic, through examples and advice, to delve into the details of which content formats we can use for each phase of the Customer Journey which is divided into 3 phases: Awareness Consideration Decision-making A path of this type studied ad hoc is able to increase the sales of your company so what are you waiting for, make yourself comfortable and continue reading.