Are you familiar with the concept of inbound marketing? Consumers are increasingly digitalized and equipped with technological devices of all kinds: that is why old marketing models have already lost effectiveness in the face of new ones where the proportion of useful content and information predominates.
Understanding the inbound american samoa business email list marketing process
It is precisely this model which is understood as inbound marketing (“inbound marketing”) in contrast to outbound marketing (“outbound marketing”).
Inbound marketing is any marketing tactic that relies on attracting people's interest rather than "buying" them. This is in contrast to outbound marketing, which is any tactic that accidentally pushes services and products on potential consumers.
Inbound marketing is about converting people outside your company into active promoters or customers.
One of the principles of inbound strategy is the creation of valuable content. It is a subtle and progressive way of connecting with diverse audiences based on their needs and their searches for information on the Internet.
According to Hubspot , a leading company in inbound marketing services, the inbound methodology is developed as follows:
The inbound marketing process, according to Hubspot
The inbound marketing process, according to Hubspot
According to the model shown, content generation is the key to achieving the 4 goals or tasks of inbound marketing:
Attract : We attract qualified people to become clients.
Convert : transform visitors into leads or contacts.
Close : Make communication more direct and specific to convert leads into customers.
Delight : The goal is to get repeat customers who recommend you to their circles of influence.
So, what is the role of newsletters and email marketing in the inbound process?
We already talked about how content is the key to the entire inbound marketing process.
Email marketing (and therefore newsletters) become especially important when we manage to convert visitors into subscribers, who leave their data on a landing page or subscription form.
3 B2B inbound email templates to use for your next sales effort
This is where we can continue to guide the user by sending newsletters so that they go from being simple leads to clients.
Tell us , what do you think about the inbound process versus outbound marketing? Have you used it to benefit your brand? We look forward to hearing from you.
