Lead Sale

In marketing, the term drive-to-store is often used. But what does it mean? Quite simply, the set of marketing techniques implemented to attract consumers and generate traffic in stores ,particularly thanks to new mobile technologies.

Drive-to-store is aimed at prospects on the move, mainly mobile ...

Social networks play a key role in the drive-to-store strategy of brands and point-of-sale networks. In France, 90% of consumers make purchases from brands they follow on social networks 1 . These brands are also present on average on at least 2 different social networks 2 .

Cross -posting , a ...

Drive to store is a set of marketing actions whose aim is to encourage consumers to go to points of sale.

In 2023, drive-to-store represented 66% of French retail advertising budgets, or nearly 74 billion euros 1 . This is two-thirds of global advertising investments 2 ! This craze demonstrates ...

Analyze the results
Running addressed mail campaigns is great, but it is essential to analyze the results . Indeed, to improve the impact of your campaigns over time, analysis is important in order to identify what pleases and works best with your target.

Here's how you can analyze your results ...