Lead Sale

Like DA is valuable for helping predict search results, but it doesn't actually have to be a part of the algorithm in order to do that. In fact, I think there's a really interesting example that's going on right now — and we're about to see a shift from the categories — which are Core Web Vitals ...

This is really important, because link building is an essential part of SEO, still a very valuable part of SEO, but it's also a slog. So, to the degree that you can leverage other help in your organization, hire an intern and help train them up, work with your PR teams and have them understand it ...

Use your own GSC data for intrinsic pattern analyses, diagnostics, and growth discovery. But with great data, comes great responsibilities. Make sure you’re finding and understanding the patterns you need to be aware of, such as struggling top 10 tests, underperforming snippets, technical faults ...

Let's talk about things that they care about, and I promise you that is not canonicalization or SSL encryption and HTTPS. They're thinking about ROI and their customers and operational costs. Let's translate and speak their language. Now this could also mean using analogies that they can relate to ...

This may cause disruption to previous rankings (hence to your previous CTR), or make your pages fall out of Google’s precious page one. Also, don’t forget to consider that the competition might have gotten stronger with time, so that could be another reason why you lose significant visibility ...

We have a North American task force; we publish our diversity data; we do outreach to educational institutions including HBCUs [historically black colleges and universities] to source talent; and we have anti-racism and inclusion training.” Also, a 28-year-old woman who identifies as American Indian ...

Monitor customer feedback Finally, collecting user feedback on every answer in your FAQ will help you create more helpful answers. Again, most pre-build FAQ solutions come with this option, but there are standalone plugins for it as well (like this one). FAQ FAQs There are a few common questions ...

We addressed that by counting people in each category that applied to them, so a gay Black man’s answers would be factored into both the LGBTQ+ and BIPOC analyses. Who participated? Of the 326 SEOs who participated, 231 respondents (70.9%) described themselves as white. Among the rest, 32 SEOs ...

For example, an associate that helps someone open a checking account, a mortgage advisor who is helping a family refinance their home, etc. 4. Prior to the COVID-19 pandemic, 78% of local marketers agreed with Mike Blumenthal's popularized concept that Google is the new homepage for local businesses ...

When they see all that traffic going to a page, they can say, "Hey, maybe this is a page that we need to have in our index and maybe we need to rank it appropriately." Ranking Once we get our content indexed, talk about a few ideas for maybe ranking your content faster. 8. Generate search clicks ...