Lead Sale

There is one serious obstacle that often prevents effective communication with clients, and, accordingly, prevents them from being retained or returned. This is the problem of accounting for client data.
After all, you won’t be able to retain or return a client if you don’t establish the reason for ...

A corporate website differs from a business card website in that it has broader and more complex functionality, multi-level menus, interactivity, and a much more complete disclosure of the company's activities.

The business objectives of a specific corporate website are determined us whatsapp ...

A far-sighted entrepreneur or manager will always agree with the marketing agency on transparent KPIs — key performance indicators. Otherwise, misunderstandings will inevitably arise between advertisers and the Customer.

This article will tell you about the most popular KPIs at different stages of ...

The conversion of your site depends on how consonant the text and visual design are with each other. However, this statement is true for any advertising layout.

It is not surprising that many great advertisers were both copywriters and designers. For example, one of the most productive American ...

The sacred law of fruitful cooperation between the Customer and the agency is to define the task as specifically as possible and set the corresponding KPIs - key performance indicators. You can read more about this here .

5. Don't treat advertisers like hired artists
and writers
Customers reason ...

Knowledge of advertising is vital for aspiring entrepreneurs and marketing managers. However, how do you navigate the sea of ​​literature on this topic? Today we will share with you our list of the most useful books.



We did not include here manuals on specific areas of digital marketing such as ...

The website design should set the potential buyer up for a deal. Here's how it manifests itself:

1) Firstly, the design places accents, focuses the user's attention on the most significant selling points. The entire visual structure of a good web design leads the user's gaze to the target action ...

Don't specify image or font sizes in pixels. Otherwise, images that are normal for a desktop will look gigantic on a smartphone. Fonts should be specified in relative units (em), and images in percentages relative to the corresponding container.

7. Text in one column
Texts should be placed in one ...