Lead Sale

The weekly budget will be counted according to the day of the week you specify. For example, if you set it to "Thursday to Wednesday" as in the screenshot below, Wednesday will be specified as the last day of the week.

Please note that if you use up your weekly budget in the first half of the week ...

Have you ever used Criteo ads? Compared to Google/Yahoo! Ads and Facebook Ads, Criteo ads are used less frequently, so I'm sure there are many people who have never even seen the management screen.

Criteo advertising is a medium that requires careful operation as the management screen has its own ...

The test example doesn't mention the number of impressions or clicks for each ad, but what if each ad had fewer than five impressions?

If the number of impressions is less than 5, it is not possible to accurately evaluate the click-through rate.



Strictly speaking, to make this judgment, a ...

When it comes to advertising operations, it is important to seek out better creative solutions.

Which banner is better, which ad headline is better, which LP is better... In order to make such decisions, "AB testing" is often performed.

However, if AB testing is not done correctly, it will not ...

This can be easily prevented by including a check of rough sketches in the flow leading up to delivery .

Generally, when ordering illustrations, the work flow will likely include checking rough sketches, but by checking the rough sketches, you can find out whether or not AI was used to generate the ...

By making good use of "illustration generation AI," it is possible to create high-quality images at low cost, which can also be used as creative for display advertising.

The quality of images that can be generated every day is also improving, so perhaps an increasing number of advertising managers ...

Points to note when submitting data
When submitting your data, you will need to set the following items:

Link Text (required)
Up to 25 half-width characters (up to 12 full-width characters)
Description 1 (optional)
Up to 35 half-width characters (up to 17 full-width characters)
Description 2 ...

Improved ad rankings are expected
Ad asset settings are one of the factors that determine ad rank, so setting them and improving your ad rank may lead to improved search rankings and CPCs.
Reference: About Ad Rank (official help page)

Cost of "Sitelink Extensions"
Just as advertising costs are ...

The factors that determine the success or failure of click-through rates for search ads are the ad's "headline" and "description," but in addition to these, "ad display options" are also essential for improving ad performance.

This time, we will focus on the "sitelink display option," which is one ...

On the conversion screen, open the "Custom Goals" tab at the bottom and click "Add Custom Goal" to see the following screen.

Check all the conversions you want to use and save them with an appropriate name.


Campaign Settings ①: Set a conversion goal

Select "Search Ads 360" in the "Conversion ...