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AG: They are designed to create tailored responses. For example, they allow you to personalize responses to send mass emails. Possibly to obtain responses to create some small targeted ads or small-scale campaigns in a context where you want to save costs. You can use Dall-E or Midjourney models to ...

Customer knowledge is essential, the more specific it is, the more likely your offers are to appeal to your customers, hence the need to constantly collect more information and data about them.


The starting point can be a simple Optin contact list. The behavioral data from your emails can quickly ...

Could data be the new playground for gaming ? While brands still seem cautious on the subject, agencies are getting into gear, like dentsu, which has announced the creation of an exclusive data platform on the gaming sector , "dentsu gaming intelligence". This platform, born from the merger between ...

Faced with a keyword so competitive that it becomes difficult to work, there are still solutions to position yourself thanks to natural referencing . The first solution is to rush into the fray and deploy an aggressive strategy with this specific term, by increasing the density of keywords used in ...

-Tree structure design: if UX generally intervenes on these issues, SEO provides a concrete analysis on the hierarchy of information.

-Wireframe design: generally designed by UX, SEO comes in addition to offer an SEO-friendly code structure.

-Finally, to have a high-performance site, you also need ...

Visual search with Google Lens
The fourth trend to watch in 2023 is visual search.

In April 2022, Google announced the launch of the Multisearch feature within Google Lens, its image recognition application. It allows users to perform a search by combining text and images, thus giving Internet ...

SEO refers to the techniques needed to improve the SEO of a site. In France, Google holds 94% of the search engine market share. This is why SEO efforts focus on understanding its algorithms. SEO experts have highlighted several points to develop an effective SEO strategy.

How does Google's ...

Access by the National Housing Agency (ANAH) to the bank account file will thus make it possible to better detect fraud and will be supported by an amendment to the 2024 Finance Bill.

The activity of financial agent will also be more regulated from 2024. The 2024 Finance Bill (article 50) thus ...

Mobile sites are sites in their own right. This is therefore a new version with a unique URL, adapted content and even a different design if you wish. This web solution is more applicable to companies where the activity is closely linked to the mobile support. Its core target from a strategic point ...

When you visit your eye doctor, they sit you in front of an eye chart, big letters at the top and minuscule ones at the bottom. Then they ask you to read it. If the letters blur at some point and become unreadable, the doctor will submit you to a series of tests, varying one lens at a time to see if ...