Lead Sale

Another way is to start a customer loyalty program.

Offer incentives like discounts, rewards points, or exclusive perks to encourage repeat business and advocacy.

Urban Outfitters is a great example. Their loyalty program offers eight ways to earn points and redeem them for even more discounts ...

Waterdrop loyalty program
Waterdrop loyalty program
This approach not only improves customer satisfaction and retention but also turns loyal customers into brand advocates, driving organic growth and strengthening Waterdrop’s market presence.

In addition to these community-building efforts ...

High-converting landing pages are never messy.

When designing your landing page, remember that “less is more.” A clean, minimal layout allows visitors to focus on what truly matters: your call-to-action (CTA).

By keeping elements to a minimum and sticking to a single core concept, you eliminate ...

Step 1: Create a free OptiMonk account
When you sign up with OptiMonk, you’ll gain access to our Template Library and Popup Editor. You’ll be able to choose from more than 300 website popup templates and customize them to fit your brand and website.

Once you have an account, OptiMonk’s customer ...

The popup below uses large, bold text to emphasize their free shipping offer:

Popup offering free shipping
Other ways to generate value without offering monetary discounts include:

The chance to get a free consultation
Giveaways
2.2. Fun and surprise

Entertainment value is another route for ...

User segmentation is splitting up your web traffic into different groups according to where they’re in their customer journey and based on their needs, interests, and budgets.

Let’s check out the most important ecommerce segments and then get into some campaign recommendations for each segment ...

14. Optimize your popup for mobile traffic
A large portion of your visitors access your ecommerce site from their phones and tablets. Accommodating their devices will help you.

Luckily, we designed all OptiMonk templates to look just as stunning on mobile as they do on desktop. And we included a ...

Here’s an unconventional approach to the mini-cart: Go Big!

Turn your mini-cart into a sticky cart with a full view of the cart, or as much information as you can provide.

After all, when someone shops at a supermarket, they take their cart with them to every aisle!

The Hungarian Wine Society ...

In a crowded market, sometimes controversy can be your best friend.

Wrapping up
From leveraging the star power of its founders to creating demand through scarcity, employing bold guerrilla tactics, and even embracing controversy, Prime showed us all how to capture attention in a crowded market ...

In a crowded market, sometimes controversy can be your best friend.

Wrapping up
From leveraging the star power of its founders to creating demand through scarcity, employing bold guerrilla tactics, and even embracing controversy, Prime showed us all how to capture attention in a crowded market ...