Lead Sale

Stories are everywhere. In Snapchat, Instagram, Facebook and even WhatsApp. Facebook wants to get us used to augmented reality by introducing stories on every platform . That became clear when they announced in April that they would open their new platform Camera Effects to developers. Filters on ...

Toyota Amerika (@toyotausa) weet op Instagr

Op het gebied van humor en originaliteit scoort het bedrijf Nest (@nest) heel goed. Met hun slimme camera’s weten ze hun producten op een slimme manier aan te prijzen.
site te gaan
Twitter gaat weer heel anders om met videocontent dan YouTube en ...

Photos and videos allow us to share fun and fleeting moments of our lives with our friends without having to sum them up in a sentence.

The success of stories lies in how easy they are to create and consume. With a few taps and swipes, you can create and share moments of your day. Stories allow us ...

The time of a nice photo ("and done!") and storytelling alone is no longer enough. Our content needs are constantly changing. You can see that in funny texts in photos, vlogs and other videos. We want to see a combination of these: storytelling 2.0, or emotiontelling . What does emotiontelling mean ...

In short: by letting people share your content, you give them the chance to make themselves more attractive as professionals. Why would you deny them that chance?

Not having your content shared will cost you (a lot of) money, because you have to use paid promotion. And maybe I'm wrong, but I can't ...

Webcare and customer service. Two terms that are often used interchangeably. Yet there are important differences. Which ones exactly? In this article I will discuss two major differences between webcare and customer service and show how organizations deal with them.


If you search online for ...

L'Oréal Paris Netherlands experiments with YouTube
Despite still having a website, L'Oréal is not doing entirely without merit on YouTube. They regularly post videos in which they discuss make-up and care trends and in which they explain in a so-called tutorial how to use their products. Previously ...

This involvement is measured by Facebook per post. You can find the figures in the tab 'Posts' under Statistics. In the second column with statistics, select 'Degree of involvement'. Since we at Frankwatching have explicitly focused on this involvement, we have also gradually seen the reach increase ...

Door te monitoren, krijg je antwoord op al die vragen. Zo kun je bijsturen waar nodig, of misschien wel je toekomstige content aanpassen, omdat het niet converteert.

Wat wordt er over je gezegd? Door wie? Hoe invloedrijk zijn die personen? En met welk sentiment wordt er over je merk gepraat? Een ...

“In Dutch corporate culture, it is not so common to express appreciation. It is more like if you do not hear anything, you can assume that things are going well,” says Otteline Asselbergs of Young People Coaching. “Or the culture is such that appreciation is rarely explicitly expressed: positive ...