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An email marketing strategy is a plan that outlines how to effectively use email to connect with your audience and promote your offering. It provides direction and purpose for executing your email marketing campaigns.

Every email marketing strategy is unique, but they all generally follow five key ...

Learning from great email marketing campaign examples will make you a better marketer, no matter your industry . You'll also know what you don't want to do. Maybe it's not right for your brand , or you can improve on what others are already doing.

The fact is that no one format is right for all ...

Customer retention is not a new trend for 2024, but like customer loyalty, no article on eCommerce marketing and sales is complete without its importance. In fact, an oft-repeated fact is that it costs five times more to acquire a new customer than to retain an existing one.

That's a huge ...

If you don’t have a team of in-house video producers , you’re in luck. There are plenty of tools out there to help you put together great video content. Powtoon is one such company. You can easily put together everything you need for your brand with a user-friendly interface and a variety of video ...

While artificial intelligence (AI) was once out of reach for most e-commerce brands, it has become more accessible in recent years. In particular, chatbots have seen a rise in the last year. These bots, some developed by generative AI services , can interact with customers, answer frequently asked ...

Abandoned cart retargeting has long been the top choice for marketers looking to increase conversions, but web push gives you a new way to do it. They work essentially the same as other abandoned cart initiatives, but the increased visibility is a big plus. You also don’t miss out on the opportunity ...

The popularity of e-commerce continues to grow, and with it comes the need to keep up with the latest trends. e-commerce trends to retain your customers. In fact, customers spent an incredible $5.8 trillion on e-commerce purchases worldwide in 2023. Even better, that number is expected to exceed ...

Q1: What is the best subject line for an email?

The best subject line resonates with your specific audience and is relevant to the content of the email. It should be concise, clear, and compelling.

While there is no one-size-fits-all approach, effective email subject lines often spark curiosity ...

Honesty in email newsletters can be refreshing. This subject line acknowledges a mistake while hinting at a positive outcome for the recipient. It piques curiosity without making false promises, potentially increasing open rates.

This is a smart strategy for an email marketing campaign.

This ...

Fear is a powerful motivator. Why do you lock your car? You're afraid your car will be stolen. Why do you pay your bills? You're afraid of getting into debt.

You can use fear avoidance in your email subject lines. Instead of telling people how to achieve a goal or solve a problem, tell them how you ...