Lead Sale

There are many metrics that marketers use to track the success of their emails, however, two essential ones are, without a doubt, engagement and subscriber count.

In fact, 78% of marketers have experienced noticeable increases in engagement over the past 12 months. Meanwhile, McKinsey finds that ...

Some of us are very talkative. We think people want to listen to us ramble on for hours, but the truth is there are probably a million things they'd rather be doing. In fact, sitting through an endless monologue is about as fun as watching paint dry on a wall.

Compared to an endless monologue, the ...

Over the past decade, we have seen a huge increase in people deciding to create their own personal brand . This has been boosted by the emergence of social media networks such as Facebook, Instagram and Twitter, as people saw the potential these networks had to start developing their own brand and ...

Email has one of the most impressive ROIs in marketing at $38 ROI for every $1 spent. That alone should be a huge incentive to get it right. However, there are plenty of less tangible benefits worth pursuing just as much, including increased brand awareness and recognition, higher click-through and ...

2021 was not a normal year. There was a lot going on globally, and those global events changed the way we live, work, and do business. Many companies had to change their approach to sales, and with so many events and networking opportunities cancelled , we had to get more creative with our outreach ...

Today, consumers interact with their favorite brands through multiple channels. That is, they use social networks, websites, email, chat, among others, to buy products and, in addition, they do so from different devices, smartphones, tablets and computers.

This is why it is more important than ever ...

A newsletter is a type of informative communication that is sent periodically to a group of people interested in the topic being discussed. Normally, to a contact base that has previously given their consent to receive this type of content.

This is one of the most relevant marketing strategies in ...

Sending or receiving emails involves three parties: the sender, the recipient, and the email service provider (ESP). Each has a role to play, and since email marketing is one of the most effective communication channels, having the right ESP in place is crucial for your business.

In this article ...

Before generating a sale, your brand needs to nurture the relationship with its potential customers . A great way to build relationships with them – and drive sales success – is through email marketing and landing pages .

A customer-centric approach makes customers feel valued , especially in a ...

The magic of email marketing , and what it can do for your marketing strategy, doesn’t happen on its own. While we all know it’s important to create email marketing campaigns that fit your audience’s needs and provide them with resources to help them make a decision, content is only one piece of the ...