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Dell is a technology company that has been dedicated for years to creating different types of solutions for a diverse audience. Discover how the company managed to boost its conversions and generate better leads by investing in Landing Pages and interactive content.

For 30 years, Dell has helped ...

Brand archetypes represent a concept created by Carl Jung and are sets of standards responsible for creating the personality traits, values, worldview and beliefs of an organization. From 12 types, we can classify the main brands and understand how they position themselves in relation to themselves ...

An interactive calculator for SaaS can be very useful to differentiate yourself from your competitors in front of your leads, helping them to choose the ways to solve their problem. This is because, among other things, the consumer has access, in one go, to the maximum amount of information they ...

Understand what customer retention is and why you should pay special attention to this metric in your company.

In theory, there is no doubt about the importance of customer retention strategies. After all, they are important for maintaining good business profitability.

But in addition to ensuring ...

CMS stands for Content Management System. In short, a CMS allows you to create, organize, publish and delete content on your website. But on the other hand, in this article you will understand how and why to use a CMS in your digital strategy.

The current consumer scenario involves devices of all ...

During the COVID-19 pandemic, online sales are growing strongly, despite a general contraction in consumption worldwide. In this scenario, what optimizations can you make to increase sales in an e-commerce and, even in this crisis, have better results? That is what we will see in this article ...

Technology plays an increasingly important role in marketing, and that is why Martech is gaining ground in the industry. Optimizing communication strategies and campaigns allows organizations to become authorities in their segment and, thus, differentiate themselves from their competitors by ...

The new Google Analytics promises more effective monitoring of customer behavior at every stage of their journey with the brand. It also aims to fill the gaps left by the reduction in the use of cookies and promote compliance with the data privacy regulations imposed by several countries that use ...

Market penetration is the work of expanding brands to gain more consumers within their segments, without having to launch new products. This work involves outreach and engagement strategies, creating new meanings and ensuring that the public has more interest in the company and what it sells ...

Web Stories, Google Web Stories, or Google Web Stories are a content format similar to Instagram Stories. Through them, you can show Google users quick and easy-to-consume information. Web Stories can become another source of traffic for your website or blog.
One of the goals of Digital Marketing is ...