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Through examples, we’ve seen the battle of ideas and narratives unfold in political communication. Showcasing its power to influence opinions and decisions. Moreover, we’ve explored how this form of communication extends beyond traditional methods to encompass a wide range of tools, including the ...

The following candidates have been selected for tracking within the specified time frame, spanning from mid-September ’23 to mid-October ’23: Donald Trump, Joseph Biden, Vivek Ramaswamy, Ron DeSantis, Nikki Haley, Mike Pence, Chris Christie, Doug Burgum, and Asa Hutchinson.

Please note that the ...

According to Kreiss, “the rapid changes of the Internet means we cannot presume continuity” in the ways that social media platforms are used by politicians and citizens alike. Most research tends to emphasize Twitter and Facebook over other platforms, but this is likely related to the relative ease ...

the conversation alive throughout the week. This rapid and massive online audience engagement is a rarity for politicians. To illustrate, when Donald Trump and Joe Biden streamed campaign events on Twitch, they peaked at around 6,000 and 17,000 total views, respectively.

In this respect, they ...

Beyond policy discussions, social media allows new candidates to humanize themselves in the eyes of voters. Personal anecdotes, interactions with pets, and casual conversations with supporters all contribute to a sense of connection between candidates and constituents. This personal touch helps ...

Political reputation management refers to efforts to secure a positive sentiment towards a political candidate or party. These efforts include various PR tactics like crafting specific messaging, interactions with an audience online and offline, resolving crises, nurturing relationships with the ...

The Impact of Social Media on Political Competition
A recent study co-authored by Yildirim, titled “Social Media and Political Contributions: The Impact of New Technology on Political Competition,” delves into the transformative power of social media in politics. The study reveals that political ...

In the past, politicians primarily communicated through official channels, such as press conferences, televised appearances, and print media. However, today’s political landscape is marked by a notable departure from these traditional modes of communication. As Wharton marketing professor Pinar ...

In the past, politicians primarily communicated through official channels, such as press conferences, televised appearances, and print media. However, today’s political landscape is marked by a notable departure from these traditional modes of communication. As Wharton marketing professor Pinar ...

The landscape of political communication is undergoing a profound transformation thanks to the advent of social media. As we explore how this digital revolution is changing the political communication environment, we’ll discover how it is reshaping political campaigns’ dynamics and amplifying ...