Lead Sale

After introducing a new product, the real work begins. From the moment of launch, every action, every review and every sales moment counts. You want your product not only to be noticed, but also to stick in the minds of potential customers.

Honeymoon Period: Amazon offers products a “honeymoon ...

The need for data grows every year. With this need, you also get more and more data flows. Just think of your website, e-mail, social media and your offline communication. Your data is spread out everywhere and that can make it difficult to use all data optimally. The shift to omnichannel marketing ...

This filtering process therefore leads to us choosing the most relevant from the incoming stimuli and focusing our attention on that. It is important to remember that we can only focus on a limited number of stimuli, but that we do receive everything. This causes you to sometimes be distracted. For ...

The end of the year is fast approaching. The lists of trends in various marketing disciplines for 2024 will be flying around our ears. And as we prepare for next year, I’d like to shine a light on a remarkable force that continues to transform the world of marketing: ethnomarketing.


As a marketer ...

Finally, perhaps the most striking thing about the Barbie Movie is its remarkable inclusivity . The film manages to reach both Barbie lovers and Barbie skeptics. This brilliant aspect is perfectly illustrated in the trailer: “If you love Barbie, this movie is for you” followed by “If you hate Barbie ...

There are a number of things you can do to optimize your business profile.

1. Claim your Google Business Profile
First, it is important that you claim your Google Business Profile. Setting up a Google Business Profile is free. This allows you to become visible in the local pack of search results ...

But for real. Think about your favorite series. Whether it's Suits or Dertigers, visual stories will increasingly run parallel to our real lives. How? Stories will never stop or fade away, but will continue in real time 24 hours a day, seven days a week. This means that if you tune in to Dertigers ...

Now I understand that many organizations think; this is still a bridge too far. This does not fit my target group or a virtual experience is not very useful at the moment. However, it certainly makes sense to think about it, for example if you make clothing, shoes or another type of textile. From ...

It is strange, because what company in the world has as its ultimate goal the realization of a high brand awareness? What is a strong or well-known brand worth if it does not result in the desired financial results? Isn't performance by definition always the end goal of branding?

Developing and ...

Many users have a strong preference for short-form videos. Videos that you mainly see on TikTok, YouTube and Instagram, are often filmed vertically, contain trending audio and are no longer than 60 seconds.

Video advertising
For advertisers, video advertising is an interesting channel. Users spend ...