Lead Sale

What will happen in 2024 in the field of online marketing? Which components deserve attention and where are the greatest opportunities? Just like the past 14 years, I look back at the most important developments of the past year and give my vision on the online marketing trends for the coming year ...

There are exceptions where embracing a trend is necessary, for example if your brand is progressive or if a new development fits your product or target group perfectly. It is a balancing act, and the decision must be made based on an analysis of the specific circumstances of the brand.

Making ...

Notion is truly one of my favorite tools to use. The ease of use and UI of this tool is truly unmatched. Notion is a versatile tool used for creating company wikis and managing projects. With advanced project management options, B2B marketing teams can streamline their workflows, centralize ...

The government advises organizations to be very frugal with the recording of personal data. Trading personal data is now prohibited in most Western countries and personalized marketing is becoming increasingly difficult. For this reason, organizations – certainly public service providers, but also ...

Let's take Burger King and McDonald's as an example. Basically both are fast food restaurants with the same segment, but they still score differently on brand image and unconscious brand associations. McDonald's scores more positively on the association 'cosy' than Burger King. And that has an ...

His attention to detail in both his music and visual presentation is impressive. Every element, from the lyrics to the styling of the video, has been considered to create a vision. For example, he designed his own clothing for the presentation. He is known as a real DIY control freak who makes ...

Anyone who is even a little bit familiar with the world of search behavior knows that Google has a big finger in the pie. You search for directions to your Airbnb, want to rank your business higher in the SERPs, connect all your smart devices to Nest and watch endless tutorials on YouTube. You may ...

Irritation is just around the corner. Even if the above is completely in order, the experience of your visitor is completely ruined if:

The accessibility of your location is poor
If there are too few parking spaces
If there is not enough varied food
If there is no wardrobe in winter
If the location ...

The final step is iteration. As your event grows and changes, you will become more data-savvy. Collecting data from one year is useful, but having data from five years is a treasure trove of valuable information. Eventually, you will have increasingly refined analyses, which will also help your data ...

92% of agencies are more focused on improving financial results on projects this year than a year ago. The main reason? They want to grow. How do you turn market developments into growth opportunities?

We conducted research among more than 90 agency owners, agency managers and project leaders at ...