Lead Sale

Social media, then, works as a mechanism for generating purchase intentions. Once the data on the leads has been obtained, it can be managed through a CRM such as Hubspot, and then passed on to the sales department of the companies for contact.

►E-mail marketing
Using and the content that is most ...

The evolution of holiday shopping from a 5-day extravaganza to a multi-seasonal event is reshaping the strategy of retailers around the world. While attracting early traffic is important, capturing quality traffic should be the top priority for brands looking to increase their profits.

But as ...

It may sound obvious, but it's worth pointing out: customers don't want to be sold to, they want to be understood. That's why aggressive pitches and cheap tricks fall short with many consumers.
But, if you're a salesperson looking to connect with your customers and build lasting relationships ...

Nearly a fifth of marketers who use AI say it is useful for landing pages .

Many companies underestimate the power of delivering good or bad UX. Artificial Intelligence helps monitor and improve the way customers navigate your site through the following means:

A/B Testing: user behaviors and ...

The potential of this technology has customer service professionals wondering where they will fit in the future. The reality is that, rather than taking them out of the picture, AI is creating new opportunities for service teams.

Want to know how the customer service field is using AI in their ...

We've been recalling an anecdote that happened more than a decade ago, when digital marketing was at the beginning of its mobile revolution. At that time, during a meeting, a consulting firm advised the adoption of "real-time" marketing. Those present were intrigued, but did not believe it was ...

When was the last time you conducted a competitive analysis for your brand? And more importantly, do you know how to do it efficiently?

If you're not sure, or if the last "analysis" you did was a quick perusal of a competitor's website and social media presence, you're probably missing out on ...

When thinking about sales, most people imagine friendly handshakes, lively chatter, and the spark of human connection. After all, it is a people-driven business. It relies on intuition, persuasion, and building human relationships.

At first glance, it may seem like Artificial Intelligence (AI) has ...

Unlike B2C marketing, in the B2B environment customers tend to make more rational and information-based decisions.

To capture the attention of your potential customers and persuade them to convert, it is important to create relevant, quality content that provides them with the information they need ...

If you’ve ever wondered how top leaders excel and stay ahead of the game, the concept of a leadership mastermind might intrigue you.

Imagine being part of a select group of influential people where innovative ideas flow freely, and strategies for success are shared openly.

The synergy ...