Lead Sale

Ads University Blog Editorial Department
Ads University Blog Editorial Department
We will provide a wide range of content related to ad technology, from an introduction to UNIVERSE Ads, to those involved in web marketing.

Share on Facebook
Share on LinkedIn
Share on Twitter
Release date: February ...

Representative organizations involved in tourism-related activities include DMOs and tourism associations.


DMO stands for "Destination Management Organization" and is an organization that supports tourist destinations and the tourism industry in local areas through public-private collaboration ...

The "Introduction" is the preface that the reader will read first. It contains a brief greeting, demonstrates that you understand the purpose of the project, and describes the background that led to the proposal.

1.2 Table of Contents

The table of contents should contain the headings of each item ...

Promotion is essential to attract visitors through tourism measures. In promotions aimed at sales promotion (reservations and purchases), the effectiveness is usually measured by the number of views (PV).


In the case of tourism measures by local governments, even if the number of views is high, it ...

Dynamic budget allocation works as an add-on to budget management within campaigns. For example, you have a hundred advertising campaigns, and we manage budget allocation based on their effectiveness. Some campaigns have already been tested and have proven their ability to attract traffic and ...

Managing advertising campaigns is a complex task that requires a lot of effort and resources, especially when working with a large budget. The question arises, how to automate the process in order to improve conversion rates and reduce costs? Andat has a solution!

In this article, we will consider ...

Effective cost management is the key to a successful advertising campaign. YAN Optimizer adjusts bid modifiers and disables ineffective sites, which allows you to avoid unnecessary expenses and focus your budget on traffic that generates conversions. For example, if certain sites do not generate ...

Before allocating a budget in Yandex Direct, study the effectiveness of current or test campaigns, focus on keywords and ads with high conversions. For new campaigns, analyze the market and competitors, identifying effective keywords and ads. Based on this data, create a test campaign, investing in ...

Yandex Direct provides the ability to launch advertising campaigns without preliminary preparation of the semantic core, automating the process of selecting keywords and audiences. Let's consider how this tool works both in search results and in the Yandex Advertising Network (YAN)
In Yandex search ...

Here you can place several types of advertising: search contextual advertising in Yandex and ads on many partner sites of the Yandex Advertising Network. This helps to reach a wide audience in different contexts and on different platforms.

There are two types of advertising campaigns in Yandex ...