Lead Sale

How much they invoice, number of employees, profits, losses, investment made, years they have been in the market ... All of this is what you need to find out about your competition so that you can get an idea of ​​what the sector is generating and the demand it is having from users.



Furthermore ...

One of the tests that will be carried out in 2021 to find the best alternative to cookies is the creation of the target group with FLEDGE. A system that will allow marketers to create relevant target groups without third-party cookies using a different principle from the privacy sandbox, called ...

In recent years, marketers have been grappling with a Hamlet-like dilemma: which strategy is more effective for lead generation? Inbound marketing or Outbound marketing?

With the new purchasing process, the Inbound method, tailor-made for the customer, seemed capable of replacing the more ...

Black Hat SEO, also known as negative SEO, is the SEO trap that all marketers should know and to what extent it can be beneficial for your company.



Let's start with the basics:

What is Black Hat SEO?
It is nothing more than doing a series of “cheat” actions to quickly position a website in ...

How to Launch and Monitor an Email Marketing Automation Plan for Effective Sales
Email marketing automation is a useful and effective tool for all types of businesses and for all types of objectives. As with all tools in the hands of marketers, however, it must be emphasized that there are ...

MarTech360 is the Digital360 Group's marketing automation platform. The solution was designed and built to be a complete, all-in-one , modular and scalable tool in which to bring together all the experience deriving from more than 100 projects managed for Italian tech companies. Aimed at all ...

The positioning of the website among the first results of the main search engines and a good and constant social activity are two of the different causes that contribute to increasing traffic on our website, which must be expertly designed with precise funnel marketing logics that favor and increase ...

MarTech360 is the marketing automation platform that Digital360 addresses to all companies that intend to effectively generate leads, retain their customers, maximize the effectiveness of digital marketing activities and create business opportunities, with a particular preference for SMEs ...

The history of Marketing Automation is fascinating, a journey that has spanned decades of digital transformations . Its roots date back to the dawn of digital marketing, when solutions were focused on automatic responses and basic contact list management. At that time, the promise was to simplify ...

what is Lead Scoring and why is it necessary;
the evaluation criteria for a Lead Scoring that helps identify the most qualified leads;
use demographic and behavioral data in lead scoring;
leverage Marketing Automation for Lead Scoring that better identifies the most qualified leads;
the synergy ...