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Internet marketing also referred to as online marketing, digital marketing or e-marketing is a comprehensive term used to describe marketing activities conducted online. It is the process of promoting a brand or company and its products or services to customers through digital channels, these can be ...

Triggers, or rules, are another important aspect of Google Tag Manager. Triggers detect actions that occur on your page. When an event that you want to track occurs on your page, your specified tag will fire based on the trigger. There are many different triggers that a webmaster can use to retrieve ...

Website optimization (SEO) involves a series of activities (on-site and off-site) that make a website more visible in Google and useful to its recipients. On-page SEO is something that you have full and complete control over, while off-page SEO is not always the case. But let's start from the ...

Content marketing SEO, also known as content SEO, is a type of campaign that aims to create and optimize content on a website for search engines . Its goal is to increase visibility in search results and attract more customers.

This SEO campaign uses content created as part of content marketing to ...

If you want to promote your website in any search engine, the first step is to create a list of keywords you want to be displayed for. Without this, your actions will be chaotic and will bring less than expected results.

So how do you choose keywords to reach potential customers?

First, analyze ...

The “Security and Manual Actions” tab in Google Search Console provides information about potential security issues and manual interventions related to your site. The “Security” section warns about threats such as malware or phishing. The “Manual Actions” section provides information about whether ...

What is a website UX audit and what does it involve?
User Experience Audit is an assessment of the user experience within a website or application. The purpose of the audit is to verify errors, propose actions to correct errors, guide processes for optimization, and strengthen the positive feelings ...

Regardless of whether it is a company profile or a personal avatar, it is presented in the form of a square, for this reason the size of 400 x 400 pixels will also be optimal on this platform. We recommend that the profile picture looks professional, evokes positive associations. The logo on a ...

Another often overlooked area of ​​optimization is image scaling . Sites often load images that are then scaled down by browsers to fit the user's screen configuration. It is important not to display images wider than the user's window, in order to save on unnecessary bytes. The recommended ...

Choosing the right platform to build your website on is a key part of creating a successful online presence. There are many platforms available on the market, including WordPress, Wix, Squarespace, and Shopify. Each offers unique features and capabilities that may or may not be right for your ...