Lead Sale

I like to start writing this blog when the word emotion appears in the title . You see, this is complicated in the way we operate today; the best example is us, Benchmark. We have offices around the world and our connection is online, but you know, in the end we have tools that allow us to feel our ...

Whether you're running the email marketing front for a company, building a team, or looking to hire a specialist, there are some specific skills that every email marketing specialist should have. That's why we're here to help you figure out what that list is and how to go about acquiring those ...

At 32 and in a long-term relationship, I rarely get a quiet night alone, and on those rare occasions, I usually order takeout. To be honest, cooking for one isn't much fun.

Inevitably, the person who will deliver the pizza will knock on the door. Every time, without fail, I will look through the ...

When choosing a video I highly recommend using a short video of no more than 10 seconds.

Remember that the GIF you create will load in your email as an image, and readers usually won't pay attention to it for more than 10 seconds, plus a GIF doesn't contain any sound.

Method 1
Start by list of ...

How many business emails do you send in a month? We're sure that thousands, if not at least. You usually send a newsletter or weekly offers or other types of information about your company. Before the birth of Email Marketing, ISPs only managed a few emails, but with the adoption of this strategy ...

Email deliverability has long been a challenge that even the most experienced marketers struggle with on a regular basis.

There is probably nothing more painful than realizing that the email you had written and designed with so much care never reached the subscriber's inbox and was probably sent to ...

Email Marketing, Emailing or E-mailing are words used in English to define what for us is sending emails in bulk to communicate a message to a list of subscribers and this process can be done through platforms that specialize in sending such as Benchmark .

Nowadays, email marketing is an important ...

We know or suspect that you have already heard about Marketing Automation , and that you more or less have an idea about it. With this blog we want to get you started in launching your first automations with PRO Automations . Using this tool is simple, the complicated part is the strategy, that is ...

Confused? No wonder at all! This is an example of an HTML email code. If you already know HTML you will recognize it immediately, while others will wonder what this is. The example is just a small section of a marketing email. This code, as you can understand, does not contain any images and colored ...

The easiest part of sending mass email is probably the sending part. The challenge, however, is actually in getting current and potential customers to:

Open your email;
Read it; and
Respond to it, in an over-communicated and overloaded inbox.
For this to happen, the first step is to reach the ...