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Small companies, far from big budgets, also have a place in the events business. Workshops can be a good option to generate an experience for your target audience that will make them remember the brand over time . These are workshops with an educational ...

And we love it. We are fascinated by the unknown , that which no one talks about. We want to be informed all day long, but not about political, economic or agricultural news told in the usual way. None of that. What we like is a different current affairs. News told with a protagonist, from the ...

Before choosing between an agency or an in-house department, we are going to ask you a few questions so that you can make a cost/benefit assessment . If you decide to incorporate a communications professional into your staff:

Are you ready to make the selection?
Do you have the time budget to ...

Loading speed , which is influenced by many factors, is an important element for Google when it comes to ranking its results. Let's not forget that 57% of visitors abandon web pages that take more than three seconds to load . A figure that says it all. It is clear that patience is not one of the ...

Many entrepreneurs are rooted in the DIY (“Do it yourself”) culture . That is, carrying out tasks without the help of paid specialists. The problem is that many different elements come into play, such as writing, graphic design, social media management, web programming… All of them necessary to ...

Through social media, companies and organizations have a direct communication channel with consumers , which works in a two-way manner and offers numerous benefits for both. On the one hand, the presence on social media allows companies to distribute their news and content (including corporate blog ...

A marketing or communications director knows that corporate blogs can be a headache . Starting from the name of the section itself , you can start to find difficulties. Blog, news, press, communication, current affairs…

Under these names, a dynamic section is usually opened on corporate websites ...

Consumers like to see that you care about their problems and that you understand them. It is in your hands to help them and take advantage of this opportunity to attract them not only as short-term customers, but also to retain them in the long term . For this help to be effective, you must take ...

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Information about inbound marketing is constantly flowing through the web, with very interesting blogs that show tips, tricks and experiences on the subject . For some strange reason, we like the Bannister Global blog . We are also avid readers of the HubSpot blogs in English and ...

Is this clear?
To choose a topic to write about, it is important to know our buyer persona , know at what stage of their buyer's journey we want to impact them, and adjust our content to that journey. The topic we want to talk about may be complex or use specific terminology. In this case, we must ...