Lead Sale

25-49 year olds spend 80% of their time watching videos about products or services. Over-50s devote 68% of their time to videos from specialist portals or regional guides. Video remains the most consumed format in France and by all generations. This content format can also be used in several ways ...

Design is therefore a key tool for establishing its authority. But it is also a tool that can convince the user to linger longer on your site. According to Adobe, over a quarter of an hour, 23 of people prefer to see a well-designed website rather than a complete one . Even more radical, 38% of ...

To reach new readers and prospects; update statistics. You'll be surprised to see that many old articles are still up to date. But be careful with copying and pasting: duplicating content is a practice that Google heavily penalizes. And if you need a checklist, go here : you'll know how to "pimp ...

Then you select the proposals that seem most appropriate to you, those that you consider the most serious and motivating. The consumption patterns of prospects have completely changed, everything goes through the Internet: think of e-commerce, or for traveling, or staying in touch with your friends ...

What are their main concerns? What are the factors that influence their purchasing decisions? Take the time to describe your target audience's current situation as thoroughly as possible, as this will help you better understand how they think and what motivates them. Figure out what they want to ...

This co-optation saves time and reaches more relevant profiles. A powerful monitoring tool: in a context of hyper competition, the massive development of RSPN (Digital Professional Social Networks) constitutes a monitoring device of major importance. Indeed, thanks to the information disseminated ...

Finally, you need to find your own identity, the most important thing being to differentiate yourself from the competition! This is where storytelling takes on its full meaning. Step 4 – Create your newsletter template The design of your newsletter is what will first catch the reader's eye. A bad ...

Here’s a quick guide to get you started: Navigate to Rules First click on the Home tab at the top of the screen and select an email you want to create a rule. ‍ Then, under Rules select Manage Rules In the Rules menu, click Add New Rule to begin customizing your email rules to suit your needs. ‍ Set ...

That’s why lots of retail businesses are looking to connect with customers. Email marketing is flexible, affordable, and has the potential to boost your sales. Yet, I still come across too many brands that don’t have a solid email strategy in place. I won’t sugarcoat it: writing an engaging email ...

Add a skilled programmer to your honey-do list if you’re looking at rolling out interactive email campaigns. All that information goes somewhere. Otherwise, it would be free-floating data buried in your online store. (That’s a big “yikes” for your information security team, by the way ...