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December has arrived and with it comes the count of everything we have or have not achieved during the year. We review those New Year's resolutions that we made almost 365 days ago, eating grapes, to fulfill during the following 12 months, and we take stock. With this retrospective often comes self ...

To have effective results in an online survey, we must ask the right questions, and with this we are already halfway there. But in addition to that, it is important to plan the types of questions that will help you get the answers you need.

They say that asking survey questions correctly requires ...

We live in an age of do-it-yourself mentality. People spend hours of their time watching tutorials of all kinds. Department stores sell household items and offer the materials needed to assemble various pieces of furniture, and we see countless recipes on social media that we would definitely want ...

If you stop and think for a moment, you will realize that there is no better marketing campaign for your company than offering the best customer experience. While we must work to generate leads, create demand, build relationships, advertising, marketing campaigns, etc., it is also necessary to ...

In a changing world full of stimuli, it is logical that consumers constantly change their tastes and preferences, which makes it increasingly difficult to achieve customer loyalty. Hence the importance of constantly researching how to satisfy their needs.

Most of the time we are faced with ...

To conduct market research we need a representative sample . Can you imagine having to interview all the people in a city or country? It would definitely be very complicated and time-consuming.

Let's learn more about this concept and the types that exist.

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1 What is a ...

That people are not anyone's property is something that everyone should be clear about by now, especially companies. Unfortunately, there are still a few companies that are very aware of the sense of ownership. Some of them are very anchored in the past, and others even dress up in modernity.

In ...

We live in a digital age, surrounded by an endless number of applications and information that help us solve many things. Nowadays, we can also use mobile devices to do market research. We are on our phones all day, or using a tablet connected to the Internet, which makes it easy for us to have at ...

Many companies have realized the importance of having an audience that shares comments, suggestions and even complaints about their brand, product or service. Online communities are there for this , because today social networks are not enough to do it, you have to go further.

Conduct effective ...

Now, let's imagine a multitude of perceptions among members of the same organization. If the organization does not have efficient communication channels, convincing and fair internal regulations, and a clear limitation of the functions and responsibilities that correspond to each member of the ...