Lead Sale

The Facebook page had 100 fans and that has now grown to more than 30,000 fans. KaartWereld is in second place this week, after KLM, with the fastest growing fan base in the Netherlands. Below is a report on how we tackled this, what the most important learnings are and a number of tips. In the ...

“ Our marketing and corporate communications department has started with social media and they have jointly performed the social readiness scan. The outcome is that we are a 'Social Junior', because we have already centrally arranged some social activities in the organization, such as monitoring ...

You develop a sense of what the most appropriate style is for a particular argument; you train yourself to formulate concisely and clearly, to structure the content, to hold the attention of the zapping, often impatient, online reader. On a macro level, you concern yourself with the question of how ...

The roles assigned to a customer vary greatly from company to company. The difference in convergent approach (working towards fewer segments) and divergent approach (working towards more segments) in segmenting the customer population is striking.

2. Importance of social media as an additional ...

Although Daniel Ropers of bol.com says in an Emerce interview that he is not too worried about the arrival of Amazon.com in the Netherlands, many wonder what this will do to the online book market. Do (online) retailers have reason to be wary? In June, WUA! conducted research into the online ...

The researchers also made a qualitative conversation analysis of this. This analysis shows that the largest part of these messages is about being on the road, going home, or going to work. In short: traffic jam tweets! Furthermore, there is relatively much talk about damage, problems or maintenance ...

Make it easy for your target group: plugins & API
In addition to the marketing possibilities on LinkedIn.com, there are also plugins and an API available to integrate LinkedIn into your own media. Many organizations still use their own 'my' environment or use long registration forms on the corporate ...

4. Save stories for later
Facebook is testing a new feature that will allow users to save stories to a folder to read later, similar to adding a tweet to your favorites on Twitter. Right now, the feature is only available to a small group of users. It's not yet clear whether it will be rolled out ...

“We read the rumors about … but we can’t confirm anything yet. Press conference will follow.”

Or words to that effect. Reacting is more important than answering.

YouTube
Create your own YouTube crisis channel as an organization and link it to your site. Of course, it can also be exclusively on ...

For the 2012 Data Breach Investigation Report (2012 DBIR), we analyzed 855 data breaches involving 174 million records. This is the second highest number since the Research Investigations Solutions Knowledge (RISK) team began collecting incident data in 2004. Astonishingly, 97 percent of these ...