Lead Sale

Improvement 3: Strengthened security As mentioned in the previous article , many vendors who handle personal information have acquired the Privacy Mark (P Mark) and are professionals in handling information. There are certain screening criteria for acquiring the P Mark, and acquiring the P Mark ...

Synergy Marketing also supports the creation of systems for utilizing data. If you are not sure how to proceed, please feel free to contact us.There are various marketing tools, such as CRM systems, MA, SFA, etc. Although each of them is an effective tool for promoting marketing activities, the ...

Since it is about maintaining strong and long-lasting relationships with customers, it is often thought of as a set with CRM. CTA Case of Mr. A, 5 years in sales It stands for Call To Action, but when actually speaking with customers, we don't use the term CTA, but say, "Where do you want to convert ...

It is not just the unit price per purchase, but also how much profit a customer will bring from the first contact to cancellation, and is viewed from a medium- to long-term perspective rather than a short-term perspective. For example, in the case of mail order, if you compare a customer who ...

As mentioned in the success stories, there is not just one way to communicate with customers, and the methods of communication vary depending on the department and project within the company. The key to successful implementation is four clear steps. Why not start by clarifying the purpose of CRM ...

It is characterised by its high degree of customisability, which allows for changes to functions and specifications to suit the company's business. Although there are initial costs and costs for procuring infrastructure, the system has high security because it can be operated in a closed network ...

The 5:25 rule This law states that if you improve customer churn by 5%, your profit margin will improve by 25%. As mentioned in the 1:5 rule, when you consider the cost of acquiring new customers, it is easier to improve profit margins by increasing sales while reducing the probability of existing ...

Therefore, if you start by estimating the number of personnel you will need and establishing an operational system, you will not fail due to "not having enough people or resources." By setting up an operational system like this, you can prevent these two mistakes. First, imagine whether your company ...

If you have already performed the basic analysis, or after trying these three methods, it may be a good idea to take it a step further and try decile analysis, segmentation analysis, etc. Know your customer base – customer analysis Customer analysis is a method of analysis used to understand ...

Let's take a look at the three points we will introduce next. CHECK1 Check the lead list First, check the list of leads to be nurtured. Approaching leads to be nurtured by phone or surprise visits will be perceived as sales pitches and will be counterproductive. For this reason, lead nurturing often ...