Lead Sale

Clasp Blog Examples of Unique Selling Propositions to Pay Attention To
Embarking on the marketing journey often begins with fundamental questions like “What is a unique selling proposition?” and “How can we create one that truly resonates with our audience?”

You’ve come to the right place to get ...

Clasp Blog Emotional Appeal Advertising: 8 Types with Examples
Using emotionally appealing ads in your marketing strategy can significantly increase engagement and boost sales. The idea is that our brains first evaluate the emotional component of the message before using rational logic. Therefore ...

In the fast-evolving landscape of account-based marketing (ABM), data enrichment has become a cornerstone for driving successful campaigns. As businesses strive to deliver hyper-personalized experiences, the quality and depth of data are critical factors that can make or break your ABM efforts. This ...

Consumer habits have changed. Nowadays, most of the purchasing process (what is called the buyer's journey in jargon) takes place online, and the B2B world is no exception.

Adapting to this change is a necessity for any business reality, but building a B2B marketing strategy that keeps up with the ...