Lead Sale

Use a tool like Moz or Ahrefs to collect keywords that are being used in your industry. This strategy is two-fold: either you choose a high-volume keyword (meaning more people are searching for it, and there’s already a ton of content around it), and create quality content to break into this ...

If you're a B2C (business-to-consumer) company, depending on the price point of your products, the goal of your digital marketing efforts is likely to be to drive people to your website and convert them into customers without ever having to speak to a salesperson.

For that reason, you’re less ...

What do we call chatbots?
The first thing to define is the term “bot.” A bot is an artificial intelligence software that is designed to carry out a series of activities without the help of a person.

A bot is capable of, among many other things, reserving a seat at your favorite movie theater ...

In this article we are going to list 5 practical tips to implement in your strategy and increase your ecommerce conversion rate to help boost your sales.

We will offer you low-cost solutions (sometimes free!) that can have a big impact on your revenue.

First, let's review the basics.

What is ...

Continuing with the objectives of supporting mothers and fathers in their daily lives, social channels have been a particularly important part.

If thanks to the newsletter readers could find us weekly in their mailboxes, many people have opened the doors of their homes to us daily through Facebook ...

As a company's product sales increase, it can also expand its target market internationally. International expansion allows a company to reach a broader subset of its target market in different regions of the world.

In addition to international expansion, a company may also find that its domestic ...

Strategic marketing considers your company's long-term goals, such as expanding your business, exploring new demographics, or creating a new brand. Therefore, you need the insight of your financial department that can analyze whether you have adequate funds to realize your goals.


Tactical ...

Workflows are fantastic for automating the important processes that take a new inbound marketing lead to sales-ready. If you’ve never considered using them before, now is the time!
Amidst the hustle and bustle of rushing to meet sales targets and acquire new customers, many businesses often ...

It is only important that, for example, the title of the movie matches the sprint goal and that the sprint goal is not selected to match the title of the movie. Some choose beer brands, others name sprints after artists, computer game characters or animals. Anything you like is allowed.

Many ...

Once you find a correlation between a satisfied customer and a buying signal, you'll find a large number of warm leads. And, when you have a long list of leads, you can use the signals to prioritize companies.

Step 5: Prepare the scope
Objective: Gather detailed information about your prospects to ...